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I think the best way for beginning runners to get hooked on running is to start gradually, but consistently. If you or someone you know is a new runner, start with about 10-15 minutes of running, interspersed with walking breaks if necessary. Try this 3-4 times a week. Then start extending to 20 minutes of running, then back to 15, then up to 25, so your body can adjust to the new activity. Before long, you'll be ready for your first 5K!