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Late summer is the season when new model running shoes will become avaialble. For fall marathoners, you have two choices. If you love the shoes you have been running in, then buy another pair, so you can start breaking them in a month or so before marathon day. If you want to try a new model, do it now so you can wear them on a long run (at least 13 miles, ideally 16-20) and still have time to make a change if they don't work for you.